Paint Pulling

At the beginning of 2022, I began creating paintings using the paint pulling technique, where I pull paint across the paper using a squeegee. I recorded my process for each painting and uploaded them to my Instagram as reels. The Instagram algorithm favors video content, so I wanted to see if I could increase interaction by uploading reels instead of static image posts. My first paint pulling reel I posted in January received 4,864 views, 275 likes, 3 shares, and 2 saves. The interactions have increased over the months; a more recent reel I shared of a painting I made for branding purposes currently has 28,592 views, 730 likes, 11 shares, and 70 saves. That is 488% increase in views, 165% increase in likes, 267% increase in shares, and 3400% increase in saves.