Gap Outlet Store Communication

I was in charge of redesigning the Gap Outlet Visual Presentation Guide. Using feedback from our field and translation partners, I made sure to include all the information that stores need to execute floorset, as well as making sure the books are easy to translate into French. During this process, I made sure to keep the same colors and typefaces from Gap Outlet Marketing to maintain continuity in the brand, while making sure the book was easy to read and that the template was easy for designers to use.